Original Nweon VR 2018-07-18 08:12:01

10 members share their thoughts on the impact of Apple's wireless headset on the AR/VR market, and on Apple itself(ImagingWire.com, July 18, 2018) CNET earlier cited sources as saying that the tech giant will launch a wireless headset with AR and VR support, powered by its own chips, for a 2020 launch. The news once again pushes Apple into the limelight of the AR/VR industry, making the technology expected to truly reach consumers worldwide.

For all the possibilities of AR and VR that Apple is going to bring to consumers, it begs the question about augmented and virtual reality: what is their impact and future in the long run. By pushing immersive technologies, Apple could help popularize augmented and virtual reality and provide the support needed for the technologies to eventually go mainstream.

To explore the possibilities, 10 members of the Forbes Technology Council (FTC) shared their thoughts on the impact of Apple's wireless headset on the AR/VR market, as well as on Apple itself.

1. the big step needed for VR/AR – Tom Altman of Clickstop

The most troublesome part of AR/VR is the headset, followed by the cable. With wireless headsets, they are small enough to be worn at all times and the general public will adopt them. When that happens, we can break the distance barrier. We will be able to work and play in virtual worlds, and this will no longer be limited to a few marginal early adopters.

2. Intuitive mainstream popularity – Arnie Gordon of Arlyn Scales

If this innovation follows the pattern of other Apple products, it will mark the beginning of AR/VR technology going mainstream. Apple's influence in bringing cutting-edge technology to the mainstream cannot be ignored.The problem with AR/VR headsets is that they are impractical and ugly. If Apple can solve this problem, the field will flourish.

3. End the Competition – Daniel Hindi of BuildFire

Contrary to popular belief, Apple rarely launches any products first. All the devices that come before Apple products aren't very compelling. When Apple kicks off its disruptive three-tiered product launch strategy of elegant products, perfect timing and world-class marketing, these inferior products will be left behind.

4. Market Validation – Shiftgig's Wade Burgess

Apple rarely creates a product category. Even with its most successful product lines, Apple is not a pioneer. The markets that Apple has entered with its smartphones, tablets and computers are filled with manufacturers that have already established a significant presence. Apple prefers to let other companies enter by first validating the market and then seizing the moment before mass adoption begins.

5. Response to the lack of skilled labor – Donald Hawkins of CitySmart

Augmented and virtual reality currently has a very niche market, and like all niches, it will slowly expand to a broader market as use cases increase. Wireless headsets have created new is the same avenues for service-based industries, and this is simultaneously an effective training tool. Due to the lack of skilled labor in countries like the US, AR/VR could be the answer.

6. better experience, wider reach – pulsd's vikram joshi

Apple is known for their marketing techniques and user loyalty. While most of their products are no longer very innovative, Apple did further optimize them. the iPhone wasn't the first touchscreen phone, but most people would agree that it was the best product of its time. Similarly, while there have been a range of VR/AR headsets on the market, it's safe to assume that Apple products will set the standard for VR/AR headsets.

7. Follow-on products in a saturated market – Michael Trachtenberg, Maureen Data Systems

This market is saturated, and once again, Apple is late to the game. This isn't a validation, it's an afterthought. vR/AR products have very sophisticated buyers because this market is guided by very specialized people. These buyers don't pay a premium for products that are added as an afterthought because they don't show a big advantage over their competitors.

8. Becoming an innovation leader again – Avecto's Andrew Avanessian

Apple has been losing its color as an innovation leader in recent years, with people criticizing the company for simply updating its products on a regular basis. By moving into AR/VR, the company aims to once again realize its groundbreaking vision of developing the technology of the future. This will have a major impact on web technology.

9. Increasing Consumers with AR/VR Headsets – Peter Kuang of Saatchi & Saatchi Wellness

With its large consumer base and its focus on creating an ecosystem for its products, the Apple AR/VR headset is expected to increase the number of consumers who own AR/VR headsets.

10. Driving the move towards 5G – Rob Versaw

AR/VR's momentum in going mobile has become even more rapid with Apple's entry. We all know about games like Pokemon Go, and shopping apps like Wayfair and Ikea have already rolled out AR capabilities. Soon, this will become commonplace in more industries.4G is not made for AR/VR. Verizon has already acquired AR/VR companies to help drive market demand for 5G, and now Apple is doing the same.

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